QR codes are one of the most powerful modern marketing tools. ## Why Businesses Use QR Codes - Contactless experiences - Mobile engagement - Instant website access - Product authentication - Restaurant menus - Event tickets - Payments ## Marketing Benefits QR codes increase conversions by reducing friction. Customers can instantly: - visit websites - join promotions - follow social media - download apps ## Best Practices - Use high contrast colors - Add branding - Keep destination pages mobile friendly - Test before printing ## FAQ ### What is a QR code? A QR code is a machine-readable code that stores information like URLs, text or contact data. ### Can QR codes expire? Static QR codes do not expire. Dynamic QR codes may expire depending on the provider. ### Are QR codes safe? Yes, but users should only scan QR codes from trusted sources.